Janne Paavilainen (Ms.Econ.) is a games researcher at Game Research Lab, University of Tampere, Finland. For the last decade Janne has been involved in research projects focusing on mobile, casual, and social gaming. Janne’s research interests are in game usability, playability, and player experience. Recently he has studied the free-to-play revenue model, the concept of playability, and the player experiences in Pokémon GO.