Jonna Koivisto is a postdoctoral researcher at the Gamification Group and Game Research Lab at University of Tampere. She holds a PhD on information studies and interactive media from the University of Tampere. Dr. Koivisto’s research focuses mainly on gamification and consumer behavior and motivations online. She has authored several seminal empirical works on gamification as well as e.g. spearheaded efforts to synthesize existing academic literature on the topic.