Maria Törhönen is a PhD candidate at the Gamification Group at the Tampere University of Technology, and works as a researcher at the faculty of communication sciences at the University of Tampere. In her research, Törhönen examines user-led media production on digital media formats and the gamification of media, with a specific focus on video formats, the Youtube-culture and game streaming practices. Prior to her research career, Törhönen has worked in game development for several years and she holds a master’s degree in social sciences from the University of Tampere. Törhönen has presented her research in various venues and events, and is currently a board member of the The Finnish Society for Game Research. So far, Törhönen has been published in Computers in Human Behavior and her research has appeared in different media outlets.