2018
Ihamäki, Pirita; Heljakka, Katriina
Come and Play Service Designer with Us! Co-creating a Playable Customer Journey Installation Proceedings Article
In: Proceedings of The Fifth International Conference on Design Creativity (ICDC 2018), pp. 117–125, 2018, ISBN: 978-1-904670-97-1.
Abstract | Links | Tags: Comicubes, Customer journey, Gamification, Interactive installation, Playification, Service design method, Toyification
@inproceedings{Ihamäki2018b,
title = {Come and Play Service Designer with Us! Co-creating a Playable Customer Journey Installation},
author = {Pirita Ihamäki and Katriina Heljakka},
url = {https://www.designsociety.org/publication/40707/COME+AND+PLAY+SERVICE+DESIGNER+WITH+US%21+-+CO-CREATING+A+PLAYABLE+CUSTOMER+JOURNEY+INSTALLATION},
isbn = {978-1-904670-97-1},
year = {2018},
date = {2018-02-02},
urldate = {2018-02-02},
booktitle = {Proceedings of The Fifth International Conference on Design Creativity (ICDC 2018)},
pages = {117–125},
abstract = {This paper introduces a platform enabling prototypical and manipulable envisioning of experiences related to tourism (such as services provided by ski resorts) through a three-dimensional installation also understood here as a playground. Combining the service design concept of the customer journey with a gamified and playable ski slope installation, it is possible to visualize the customer journey prior to, during and after the skiing holiday, as users can play with the experience of their ski holidays. In the proposed approach, a gamified ski slope installation presents a novel way for both service providers and customers to interact with the customer journey through a three-dimensional model that is playable through its form and gamified through its rules of engagement.},
keywords = {Comicubes, Customer journey, Gamification, Interactive installation, Playification, Service design method, Toyification},
pubstate = {published},
tppubtype = {inproceedings}
}
This paper introduces a platform enabling prototypical and manipulable envisioning of experiences related to tourism (such as services provided by ski resorts) through a three-dimensional installation also understood here as a playground. Combining the service design concept of the customer journey with a gamified and playable ski slope installation, it is possible to visualize the customer journey prior to, during and after the skiing holiday, as users can play with the experience of their ski holidays. In the proposed approach, a gamified ski slope installation presents a novel way for both service providers and customers to interact with the customer journey through a three-dimensional model that is playable through its form and gamified through its rules of engagement.