2018
Vahlo, Jukka; Koponen, Aki
Player Personas and Game Choice other
2018.
Abstract | Links | Tags: Gameplay preference categories, Player profiles, Player types, Player typologies
@other{Vahlo2018,
title = {Player Personas and Game Choice},
author = {Jukka Vahlo and Aki Koponen},
editor = {Newton Lee},
doi = {10.1007/978-3-319-08234-9_149-1},
isbn = {978-3-319-08234-9},
year = {2018},
date = {2018-01-16},
booktitle = {Encyclopedia of Computer Graphics and Games},
publisher = {Springer},
abstract = {Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.},
keywords = {Gameplay preference categories, Player profiles, Player types, Player typologies},
pubstate = {published},
tppubtype = {other}
}
Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.
