@other{Vahlo2018,

title = {Player Personas and Game Choice},

author = {Jukka Vahlo and Aki Koponen},

editor = {Newton Lee},

doi = {10.1007/978-3-319-08234-9_149-1},

isbn = {978-3-319-08234-9},

year  = {2018},

date = {2018-01-16},

booktitle = {Encyclopedia of Computer Graphics and Games},

publisher = {Springer},

abstract = {Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.},

keywords = {Gameplay preference categories, Player profiles, Player types, Player typologies},

pubstate = {published},

tppubtype = {other}

}