@article{Karhulahti2022d,

title = {Multiverse Ethnography: A Qualitative Method for Gaming and Technology Use Research},

author = {Veli-Matti Karhulahti and Valtteri Kauraoja and Olli Ouninkorpi and Soli Perttu and Jussi Perälä and Vilma Toivanen and Miia Siutila},

url = {http://urn.fi/URN:NBN:fi:jyu-202210244959},

doi = {10.1386/jgvw_00053_1},

issn = {1757-191X},

year  = {2022},

date = {2022-04-01},

urldate = {2022-04-01},

journal = {Journal of Gaming and Virtual Worlds},

volume = {14},

issue = {1},

pages = {85-110},

abstract = {This article introduces multiverse ethnography as a systematic team-based qualitative method for studying the mechanical, structural and experiential properties of video games and other technological artefacts. Instead of applying the ethnographic method to produce a single in-depth account, multiverse ethnography includes multiple researchers carrying out coordinated synergetic ethnographic work on the same research object, thus producing a multiverse of interpretations and perspectives. To test the method, 41 scholars carried out a multiverse ethnography on two video games, Cyberpunk 2077 and Among Us. Explorative thematic findings regarding both titles are reported and methodological implications of multiverse ethnography are discussed.},

note = {Embargoed until: 2023-04-01. Request copy from author.},

keywords = {Among Us, Anthropology, Big-team science, Cyberpunk 2077, Digital culture, Methodology, Qualitative research},

pubstate = {published},

tppubtype = {article}

}