@article{nokey,

title = {Outlining the Spectrum of Values of Self-identified Gamers},

author = {Jukka Vahlo and Maria Ruotsalainen and Kai Tuuri and Aki Koponen},

url = {https://doi.org/10.26503/dl.v2025i2.2486},

doi = {10.26503/dl.v2025i2.2486},

issn = {2342-9666},

year  = {2025},

date = {2025-05-16},

journal = {Conference Proceedings of DiGRA 2025: Games at the Crossroads },

abstract = {To understand the spectrum of different gamers, we recognize the need to study both the   prevalence   of   self-identified   gamers   and   the   diverse   identities   they   may represent. In this paper we present results from our exploratory survey study (N=894), broadly targeted to video game players in the USA, that allowed the respondents to identify themselves as gamers as well as non-gamer players. By utilizing gaming value measures  and  personal  value  measures,  we  explored  what  kind  of  latent  groups  of self-identifiedgamers and non-gamer players the survey sample yielded and how they differed from each other. The results of the cluster analysis identified five groups of active players, in four of which the self-identified gamers were overrepresented and which  can  be  argued  to  be  distinctive  gamer  subtypes.  The  results  are  discussed  in reflection with the previous literature and discourses about gamer identities.},

keywords = {Gamer identity, Identity, Personal values, Players},

pubstate = {published},

tppubtype = {article}

}