@inproceedings{Feng2019,

title = {IT Capability and Firm Performance: The Mediating Roles of Interaction Praxis},

author = {Chao Feng and Nannan Xi and Guijun Zhuang and Juho Hamari},

isbn = {978-0-9966831-8-0},

year  = {2019},

date = {2019-08-15},

booktitle = {Proceedings of the 25th Americas Conference on Information Systems},

pages = {1-5},

publisher = {Association for Information Systems},

abstract = {We investigate how IT-capability leads to more interaction business practices, both through inter-organizational systems (IOS) and social media (SM), and how they further lead to marketing effectiveness and firm success. After analyzing the data collected from manufacturers (N=504), we find that (1) IT capability has a significant positive effect on both IOS-enabled and SM-enabled interaction practices; (2) IOS-enabled interaction practice has significant positive effects on both marketing performance and financial performance, while SM-enabled interaction practice only has a significant positive effect on the market performance; (3) both IOS-enabled interaction practice and SM-enabled interaction practice partly mediate the positive influence of IT capability on marketing performance and financial performance; (4) marketing performance partly mediates the positive impact of IOS-enabled interaction practice and fully mediates the positive impact of SM-enabled interaction practice on financial performance.},

keywords = {B2B, Firm performance, Inter-organizational, IT capability, Social media},

pubstate = {published},

tppubtype = {inproceedings}

}