Usva Friman
Usva Friman (PhD) is a game culture researcher whose work is focused on cultural participation, agency, and DEI issues in digital gaming and esports, particularly from the perspective of women and other marginalised participants. She is currently working as a Postdoctoral Research Fellow at the Centre of Excellence in Game Culture Studies and the Game Research Lab at Tampere University in Finland.

Friman serves as the chairperson for The Finnish Association for Game Research (2023), a board member for the international Esports Research Network (2023), and an editorial board member for The Finnish Yearbook of Game Studies (since 2015). She is the first editor of the book Pelit kulttuurina (‘Games as Culture’, Vastapaino, 2022).