CoE GameCult publications

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2022

Friman, Usva; Ruotsalainen, Maria

Gender and Toxic Meritocracy in Competitive Overwatch: Case “Ellie”

In: Ruotsalainen, Maria; Törhönen, Maria; Karhulahti, Veli-Matti (Ed.): Modes of Esports Engagement in Overwatch, pp. 135-154, Palgrave Macmillan, 2022, ISBN: 978-3-030-82766-3.

Book chapter Open access

Abstract | Links | Tags: Community, Competitive gaming, Gender, Overwatch, Toxic meritocracy, Women

2019

Xi, Nannan; Hamari, Juho

The Relationship Between Gamification, Brand Engagement and Brand Equity

In: Bui, Tung (Ed.): Proceedings of the 52nd Hawaii International Conference on System Sciences, pp. 812-821, HICSS, 2019, ISBN: 978-0-9981331-2-6.

In proceedings Open access

Abstract | Links | Tags: Brand engagement, Brand equity, Community, Gamification, Marketing