@article{Alha2024,

title = {Endure, Join Them, or Leave?: Suffering Women in Mobile Game Advertising},

author = {Kati Alha },

url = {https://doi.org/10.26503/todigra.v6i3.2178

https://todigra.org/index.php/todigra/article/view/2178/2176},

doi = {10.26503/todigra.v6i3.2178},

issn = {328-9422},

year  = {2024},

date = {2024-07-29},

urldate = {2024-07-29},

journal = {Transactions  of  the  Digital  Games  Research  Association  },

volume = {6},

issue = {3},

pages = {115-146},

abstract = {Mobile free-to-play games need to reach large audiences, yet the acquisition of these players has become increasingly challenging. One of the main ways to reach new audiences is advertising. Some game companies have started to depend on provocative and misleading advertising to gain the viewer’s attention and lure players to their games. Especially as these advertisements often have wide exposure, representations in them are an important and interesting target to explore. This study investigates advertisements from two games targeted at women, Project Makeover and Matchington Mansion. The results show that, while the advertisements do show some diversity in some areas, the content is heavily stereotypical, portraying women as weak and helpless, and leaving them suffering and appealing to the watcher to help by downloading the game. This leads to questions about consumer protection and the harm these advertisements can cause.},

keywords = {Advertising, Free-to-play, Gender display, Gender stereotypes, Misleading, Mobile games, Representation},

pubstate = {published},

tppubtype = {article}

}

@article{Alha2023b,

title = {Augmented Play: An Analysis of Augmented Reality Features in Location-based Games},

author = {Kati Alha and Dale Leorke and Elina Koskinen and Janne Paavilainen},

url = {https://urn.fi/URN:NBN:fi:tuni-202303223074

},

doi = {https://doi.org/10.1177/13548565231156495},

issn = {1354-8565},

year  = {2023},

date = {2023-02-13},

urldate = {2023-02-13},

journal = {Convergence: The International Journal of Research into New Media Technologies},

volume = {29},

issue = {2},

abstract = {As well as popularising location-based games, Pokémon GO helped connect location-based play with augmented reality (AR), bringing this still-nascent technology into the mainstream. Despite growing use of AR, its long-promised revolutionary potential remains stifled by limited innovation, technical barriers and lack of uptake by users. To explore how AR figures into location-based games, we analysed 11 location-based games with AR features. We identify four overarching ways these games incorporate the physical environment into gameplay: through superimposition, blending, immersivity and materiality. Our findings show that AR is most commonly a gimmick rather than a central element of the game experience and remains substantially hindered by technical glitches and limitations. While more advanced and deeply integrated AR mechanics are emerging, its use in location-based games remain far from the ‘technological imaginaries’ that have accompanied its development as AR continually oscillates between its status as a ‘mundane’ and ‘always-imminent’ technology.},

keywords = {Augmented reality, Location-based game, Mobile games},

pubstate = {published},

tppubtype = {article}

}

@article{Rannanpiha2021,

title = {Suomalainen peliteollisuus ja mobiilipelit Pelit-lehdessä vuosina 1992–2014},

author = {Joni-Tatu Rannanpiha and Heikki Tyni and Olli Sotamaa},

url = {https://urn.fi/URN:NBN:fi:tuni-202112209410},

issn = {1798-355X},

year  = {2021},

date = {2021-12-15},

journal = {Pelitutkimuksen vuosikirja 2021},

pages = {4-29},

abstract = {Artikkeli tarkastelee, miten suomalaisia digitaalisia pelejä, pelinkehittäjiä ja peliyrityksiä on käsitelty Pelit-lehdessä vuosina 1992–2014. Selvitämme, millaisena kotimainen peliteollisuus on esitetty ja ketkä ovat päässeet ääneen. Kiinnitämme erityistä huomiota mobiilipelien käsittelyssä tapahtuneisiin muutoksiin. Tutkimuksen perusteella voidaan todeta, että tarkastelujakson aikana suomalaisia pelejä koskevien juttujen määrä on tasaisesti kasvanut. Mobiilipelien osuus tässä kirjoittelussa on myös kasvanut 2000-luvun alusta lähtien ja eritoten 2010-luvulla. Pelit-lehden suhde mobiilipeleihin on kuitenkin ristiriitainen, ja neuvottelu mobiilipelien ja "oikeiden" pelien välillä on tämän määrittelykamppailun keskeinen jännite.},

keywords = {Aikakauslehdet, Finnish game industry, Game journalism, Mobiilipelit, Mobile games, Pelijournalismi, Pelit magazine, Pelit-lehti, Periodicals, Suomalainen peliteollisuus},

pubstate = {published},

tppubtype = {article}

}